Resume

Summary & highlights

Experience

  • Director-level product and service design leader with 25+ years across SaaS, enterprise, and consulting; 14 years managing high-performing teams (up to 23 designers).

  • Built and scaled design practices (0→100+), unified multi-surface experiences, and led visions now in-market.

  • Known for operational rigor (career ladders, hiring, promotions), inclusive leadership, and research-driven delivery (Voice of Customer, co-design) spanning multiple sectors and industries.

Leadership & Operations

  • Tapped by the CPO to lead the vision on the design side for the future of Docusign, approved by the CEO and now being implemented across the entire service (7,000 employees, 3,000 in Product, Design and Engineering)

  • Managed 35+ individual contributors and promoted 75% of them in a practice of 70 designers

  • Started a continuity design practice to bring consistency to design system use, creating high-level patterns used across an increasingly unifying DocuSign product suite

  • Successful scaling of a global team from 12 to 100+ across 4 continents in a 15,000+ consulting firm

  • Supporting a move from incubation to operationalized capability by tracing sales earnings and embedding design in enterprise-level project estimating in a 15,000+ consulting firm

Design

  • Led and successfully launched a virtual care delivery service in 7 months for the #1 health system in Illinois — 3 large regional hospitals, the largest cancer center and specialty hospital in metro Chicago, 1600 satellite locations and 15,000 employees

  • Designed & delivered a machine learning feature that closed a deal with USAA, the largest customer for a mortgage lending product at DocuSign

  • Led the launch of two products as player coach and integrated a microservice into the enterprise product system at DocuSign, which has 1.7 million customers

  • Player-coach or staffed designer for 25+ successful client engagements involving design at Slalom, a 5000+ consulting firm

  • Led the only successful redesign effort in 15 years for a nonprofit public website at the American Medical Association, the most prominent lobbying organization for physicians and medicine in the US

  • Designed the most commercially successful product at an inflight wifi company, sold at $10,000 per license to 80% of the private aviation customer base

Core Competencies

  • Leadership & Strategy

  • Product/Service Design

  • Product Management

  • Research & Analytics

  • Design Operations & Change Management

  • Collaboration, Facilitation, & Negotiation

  • Alignment, Prioritization & Roadmapping

  • Team & Career Growth, Mentoring

Methods & Tools

Methods: Workshops, Journey Mapping, Service Blueprints, Jobs-To-Be-Done, Mixed Method, Quantitative and Qualitative Research, Storytelling with data, Experimentation/A/B testing, Prototyping (low–high fidelity), Discovery/validation, User Experience Design, Heuristics, Usability & Accessibility testing, Benchmarking. Prioritization & Roadmapping, P&E, TAM identification.

Tools: Figma/FigJam, Miro/Mural, Jira/Confluence, Amplitude/Mixpanel, Dovetail/EnjoyHQ, Looker/Tableau, Notion, Optimal Workshop. All standard digital product and business tooling.

Recent Roles

  • Oct 24-July 25

    • Established a Voice of Patient panel for digital initiatives

    • Incorporated patient feedback into three systemwide launches

    • Worked on 11 digital transformation initiatives

    • Departed early due to role change

  • Apr 2020-Mar 2024

    • Promoted four times in four years

    • Defined and socialized a multi-year product and service design vision across CLM, Real Estate, Notary, and video collaboration, enabling roadmap alignment and leadership buy-in.

    • Built and led two product design teams and a new service design practice; managed up to 23 designers, establishing rituals, operating cadence, and career frameworks.

    • Redesigned career ladders, hiring, and promotion processes; achieved a 75% promotion rate among direct reports while improving consistency and equity.

    • Facilitated customer co-design workshops and VOC programs, translating insights into prioritized opportunities and validated concepts for delivery.

    • Partnered with Product and Engineering to operationalize design quality (review gates, accessibility checks, and design system), improving consistency and delivery confidence.

  • Apr 2018-Apr 2020

  • May 2016-Apr 2018

    • Led design engagements from sales through delivery

    • Increased deal value by 25% through strategic design consulting

    • 50-90% billable

    • Case study for my work in healthcare

  • Apr 2012-Dec 2014

    • Unified UX across in-flight and ground products

    • Designed Gogo’s most commercially successful app

    • Built a user research practice

  • Aug 2010-Jul 2012

    • Scaled global design team from 0 to 100+ designers

    • Secured $50M+ annual revenue credit through design leadership

Degree

George Washington University, 1995: English & Creative Writing, GPA 3.8.