What you’ll find here
Complex Sectors
Healthcare (as in, hospitals)
Digital, verified and e-sign contract
Financial Services
Individual Investing & Modern Portfolios
Personal Financial Management
Contract Lifecycle Management
Real Estate, Mortgages, Notarization
For DocuSign, MorningStar, & Avanade.
Things that launched, things that didn’t
Let’s be honest, design doesn’t make that decision.
I’ve found that whether something launches or not isn’t about the work or my skill in delivering it.
Many times I’ve thought “I could have done better.” But in the end, it still shipped, and was even successful.
It’s usually more about appetite for risk. I’m usually hired to work on the “bleeding edge” of the place I was hired to do it, which is inherently risky. That doesn’t mean my work was objectively wildly innovative, but it was for them.
It also means that the work doesn’t always “make it,” at least not in the form I designed it.
Principal IC & Leadership Skills
Enterprise level design & impact
Communication & Storytelling
Facilitation and Workshops
Service Design (discovery, research, strategy, prototyping, journeys, etc.)
Product Design (research, content, design delivery)
Design Leadership & Operations
Because this is more recent work, the basics of UX and UI design are not represented. Those skills were built over the preceding 10 years. I still use them, but they are not my primary function in most roles at this point.
Now, prototyping… that’s a whole other story.
Recent timeframe
All of the work I write about here is only from 2018-2025, with the exception of work from one significant design operations and leadership role in 2011.
That’s why you won’t find AI work here or much mention of how it’s being used. That stuff, I’m playing with and learning (so fun! but also, um, ethics?) because AI being used in work and products is so recent.
Outcomes always.
Metrics, sometimes.
There are always outcomes. But if you’ve been doing this work for the last 20 years like me, you already know that actual, true metrics are simply not collected or tracked most of the time.
Portfolios end up with these weird, cobbled-together mythologies.
If I can see through it, you can too.
So I don’t do that.